Anyone can build a website. But you
might as well open a store in the middle of the desert if you stop there !
You must understand and accept something that you
may not at first believe.
Searching via Google, Yahoo, etc. is not a search
of the world wide web.
You are only searching the individual directories
of Google, Yahoo, etc.
There is no such thing as searching the world wide
web because that is impossible.
Read the preceding again until you understand the
idea. It is the truth.
So what to do ? You would not build a store in the middle of
the desert. Why would you build a website where no one can find it ? You may
have a nice looking website but who cares.
Your website must be designed and built properly so that
search engines can find it. Further, it must be designed and built so that
people who are actively searching for your product, service or organization can
readily find you.
Designing and building a website is comparable to getting a
single base hit in baseball. Your hit does not count for anything and you are
stuck on 1st base unless someone else brings you home. An experienced professional web
master who is not only well versed in all aspects of website optimization but
who has a depth of experience in search engine optimization SEO can turn this
base hit into a home run.
"Web master" is a misnomer. It is comparable to calling anyone
with keys to a boat "captain". I am referring to a genuine "master" who is
knowledgeable, experienced and wise in the many subtleties of design, optimizing
and development.
The methods used are enough to fill numerous books as well as
college classes. But now at least you know the general ideas necessary to
creating a real working web site.
Just be careful which captain has the keys to your boat.
Web Master Jim Hoyle
- Swell Webs
article by Jim Hoyle