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Building Your First Web Site
Creating a website is easy - anyone can build a website. But you might as well open a store in the middle of the desert !
So what to do ? You would not build a store in the middle of the desert. Why would you build a website where no one can find it ? You may have a nice looking website but who cares. Your website must be designed and built properly so that search engines can find it. Further, it must be designed and built so that people who are actively searching for your product, service or organization can readily find you. Designing and building a website is comparable to getting a single base hit in baseball. Your hit does not count for anything and you are stuck on 1st base unless someone else brings you home. An experienced professional web master who is not only well versed in all aspects of website optimization but who has a depth of experience in search engine optimization SEO can turn this base hit into a home run. "Web master" is a misnomer. It is comparable to calling anyone with keys to a boat "captain". I am referring to a genuine "master" who is knowledgeable, experienced and wise in the many subtleties of design, optimizing and development. The methods used are enough to fill numerous books as well as college classes. But now at least you know the general ideas necessary to creating a real working web site. Just be careful which captain has the keys to your boat. - JungulJim |
article by Jim Hoyle